VWO Product Information
What is VWO?
VWO is a market-leading digital experience optimization solution used by fast-growing companies for experimentation and conversion rate optimization. The platform offers flexible, pay-per-need pricing, including specific plans for agencies, enabling users to start with one product and easily add others over time.
How to use VWO?
VWO enables users to configure A/B tests, multivariate tests, and personalization campaigns across websites and mobile applications. Additionally, it provides behavior analytics tools to help you monitor user activity and identify opportunities for optimization.
VWO's Core Features
- A/B Testing
- Multivariate Testing
- Behavior Analytics
- Personalization
- Web Rollouts
- Customer Data Platform
- Program Management
- AI-Powered Optimization
VWO Use Cases
- #1Optimize website conversion rates
- #2Improve mobile app user experience
- #3Test new features before launching them
- #4Personalize website content for different user segments
- #5Understand user behavior with heatmaps and session recordings
FAQ from VWO
What are Monthly Tracked Users (MTU)?
A Monthly Tracked User (MTU) is a visitor who participates in a VWO-powered campaign during a billing month. Each VWO product maintains its own MTU quota, though some products allow for shared MTU purchases.
Can I buy a common MTU quota for all VWO Products?
Yes, you can purchase a shared MTU quota for all VWO products except VWO Insights. Because VWO Insights uses a different quota allocation logic, it must be managed separately. Note that visitors are still counted toward the MTU limit on a per-product basis.
How does VWO count MTU?
Visitors are counted as MTUs on a per-product basis. If a visitor participates in multiple campaigns for the same product within a billing month, they count as one MTU for that product. If a visitor participates in campaigns across different VWO products, they are counted as a separate MTU for each product.
Do I get the entire MTU quota upfront or in regular intervals?
For all products except VWO Insights, the entire MTU quota is provided upfront, though we can arrange for monthly refreshes based on your needs. For VWO Insights, the MTU quota is provided on a monthly basis.
What if I exhaust my purchased quota limit?
For products other than VWO Insights, running tests and data collection will stop once your quota is exhausted, as there is no automatic quota extension. Please contact us to add more quota. For VWO Insights, the MTU quota is distributed throughout the month, and user sampling adjusts automatically to your traffic, ensuring you do not run out of quota.
How does sampling work in VWO Insights - Web & Mobile App?
If you purchase an MTU quota for a portion of your total Monthly Active Users (MAU), VWO calculates a sample size and distributes your MTU quota to ensure coverage throughout the month.
Does VWO provide discounts for buying product combos or signing for multi-year deals?
Yes, VWO offers discounts for bundled deals and long-term contracts. Please contact us for more information.
Does VWO provide any offers/ discounts to non-profits?
Yes, VWO supports non-profit organizations with preferential pricing on all plans. Please contact us to discuss customized pricing for your organization.
Is there any additional purchase required to use VWO Copilot?
Currently, no additional purchase is required. Pricing and limitations for VWO Copilot will be finalized upon its full release in 2025, and it may or may not be offered at an additional cost depending on the plan.
Is the product pricing on this page applicable to agencies?
No, the listed pricing is for corporate business owners managing their own domains, websites, or applications. Agencies must obtain separate licenses for each domain or website they manage. Please contact our sales team for details.
VWO Pricing
Free
$0
Free plan available.
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